Search engine optimisation - Web Logix
Search engine optimisation is the key to developing a presence within the natural search engine listings. Your website needs to be designed in such a way that search engines can 'read' its content and classify it under the specific keywords/phrases you wish to target. This is where Web Logix's search engine optimisation package can help.
Search engine optimisation is the fundamental part of your internet marketing. If your website has no good rankings in search engine results pages (SERP), online business can't do well. SEO is all about the strategies and techniques to get ranked high in search engines like Google, MSN and Yahoo. We also help our customers to increase their sales and profit. Search engine optimisation is the only marketing strategy that gives you measurable results.
Search engine optimisation is the process of making changes in your website that it will get good ranking in search engines. When we are changes in website it means changes in code and contents, like META tags etc.
Search engines are the most important method of bringing people to web sites. We research the relevant search terms, optimise pages for those terms and submit them across a variety of websites to give you the attention that your site deserves.
The goal of a SEO campaign is to derive qualified traffic towards your website who is interested in your online products and services.
This traffic ultimate increases the sale of your business. A professional search engine optimisation provides best return on investment (ROI).
In essence the process, or rather the art of search engine optimisation (SEO) is in ensuring that your site has pages that will be listed in the search engines and that visitors can find you when they are looking for your services or products. Part of this is to make sure that you are listed on the first page (usually the top 10) for any engines. Getting a good page rank (or PR) requires finding the most appropriate search terms (not necessarily the most used) and creating pages that will perform well according to the rules used by each engine.
Although there are literally hundreds of search engines and directories, the largest are powered by a few databases. Google is currently the most popular due to its speed and accuracy, however the importance of Inktomi, which powers Lycos/Hotbot, Altavista and the old standard Yahoo should not be ignored. Although Google produced what was the 'killer app', the other search engines are taking this on board. Yahoo is now looking to dispense with it's directory style and move towards a Google-like engine.
Our SEO process takes the following steps:
We use tools to investigate the most relevant key words used in search engines for each client. Although we will optimise pages for every keyword, we often find that we can achieve better results for the second or third most popular word, rather than the top one, which can be highly competative.
We create pages that will achieve the optmimum PR. The requirements for this varies on a monthly basis, as search engines regularly change their algorythms. Significant factors though, include the Title, Main heading and keyword density in the text. Other factors that we take into account are links to and from the site, the menu structure within the site, page and domain names.
Once created we submit the pages within the rules of each search engine. These vary considerably - some have clear daily limits, whilst others will only accept a single page and crawl through the site's links. As a general rule, we expect to see results over a month.
Once the first round of optimisation is complete, we analyse the results by checking the PRs and either ammend or add more pages. A helpful part of this process is to get access to your site's log statistics so that we can identify changes over time.